Do you want to learn how to dropship on Facebook? Check out this guide and formula to understand the simplest methods to conduct dropshipping without advertisements.
Dropshipping is the practice of operating your own online business and selling things through a third-party marketplace. It’s the ideal technique to promote your business while keeping your costs as low as possible.
The beautiful thing about dropshipping is that you don’t need any prior product knowledge or pricey inventory purchases to get started. All you need is a Facebook account and vendors or suppliers.
You may start selling on Facebook for free with no fees, marketing, or resource investment by following this easy 101 process. (Make sure your phone or laptop is prepared for business!)
People frequently ask how to leverage Facebook, the first widely used social media platform, to attract customers and sell their goods, services, or items.
In my experience, dropshipping on Facebook requires a lot of effort, but I’ve established the trick to making it simple.
In this series, you may discover how to start a successful drop-ship business with or without marketing efforts, how to get your first clients using Facebook, how to sell without using direct sales techniques, and more.
We are working with many scenarios and settings, thus no hard talents, extensive research, or large budgets are necessary (ranging from $0 to $100,000+). Here’s how to get started with dropshipping on Facebook for free.
How to Use Facebook for Dropshipping
If you are looking to start your own facebook e-commerce store, but don’t want to spend a fortune on setup and equipment, then you may want to check out the dropshipping concept.
Facebook Marketplace Dropshipping is where you sell others’ products through Facebook Marketplace instead of setting up your own storefront. It’s a great way to get started if you don’t have inventory and aren’t ready to spend money on product setup or inventory.
Even though it can be challenging at first, the process of setting up your Facebook e-commerce store for dropshipping is actually not that difficult once you know the right way to do it.
In this article, we will walk you through the process so that you can start dropshipping like the pros! We will also share some useful tips on how to use Facebook for dropshipping.
There’s a critical distinction between Facebook marketing for Dropshipping and any other social media platform. It’s all about how you see the world, and how your business and marketing attitudes are.
To use Facebook for Dropshipping, you have to do these 3 things first :
- Search and choose the product that you will sell and you think is valuable for your customer.
- Search and detect your ideal customer: how he treats things, how he thinks, where he is located, where he goes, what he likes, what he doesn’t like, and what baits attract him.
- Search and choose your supplier and how he deals, how you will pay him and how he deliver and ship items.
These points are the basics and the preparations of our blueprint before using Facebook or any other platform for your Dropshipping activity.
The 6 Steps Preparation Formula to Use Facebook for Dropshipping
- Download the best, clear and real multimedia files (photos, videos, checklists,…): You can find them from your supplier item’s page or from reviews of people who are used the item.
- Gather concise product information: Like features, pros, and cons,… in a separate file.
- Create a new product page on your store (this will work if you have your own website store, marketplace store like eBay, or even though you haven’t a store you can use your Facebook store created from your fan page.)
- Write some marketing messages to convince your potential clients: It will be used in the description of your future sharings
- And/Or Join specific groups (if you have an organic and free marketing strategy): Where your Ideal customer exit.
- And/Or Join Facebook Business (if you have a paid marketing strategy) to benefit from many features: Like professional Ads Manager, audience insights, multi-stores, and pages easy management…
Strategy 1: Using Facebook Groups
- Join competitors groups: to know how people react there;
- Join Groups through your profile account, but also with your fan page;
- Add people from your competitors’ groups: this allows you to get in front of your ideal and potential customers;
- Use multiple active accounts to not abuse Facebook rules,…
Strategy 2: Using Facebook Ads
- For Facebook ads, the trick is to learn how to make ads, and how to minimize costs,
- Test multiple ad copies is the key to finding the best performing ads with low costs.
These simple steps are the preparation for your Facebook marketing for your Dropshipping store and activity.
So after we’ve created the basic and principle things, now is the time to grab customers, get attention, aware of your audience.
In this article, we will focus especially to get sales for free and organically _But you can break it down on this website to get more formulas for ads and paid strategies_.
How to Dropship on Facebook Free of Ads
Here we pursue the method that you will take as your formula to get first, new, and/or more customers for your Dropshipping store activity.
Follow these steps below:
- Dropshipping using Facebook groups
- Dropshipping using Facebook Marketplace
1. Facebook Groups (the New Funnel Formula)
A- The Direct Method
The direct technique is selling stuff directly to your target groups through the sharing of items, products, and services.
In this instance, your messages and postings will specifically mention the product, the solution it provides, the problem it answers, a list of its features and attributes, and the price you set.
- Upload your ad copies: photos and videos with a special offer and/or special description.
- Share it in many groups in your target.
- React to people asking and commenting.
Tips & tricks to dropship directly
- Don’t abuse your sharings,
- Don’t treat Facebook groups as a robot, use them as normal human behavior,
- Difference your messages,
- Test many messages and many multimedia: use separately photos, videos, or GIFs
- Test many types of posts: like photos carrousel, stories, polls, …
- Analyze which posts work and which do not,
- Contact people interested in your product,
- Give some promotional gifts, free stuff, discount coupons,
- Don’t make your main goal is “Sales” because you will treat people as machines, not as humans,
- Focus on solutions your product offer, not on prices,
- Do some urgency to your potential clients to let them react quickly,
- Don’t share links if group rules don’t allow it: this wat will make your client comes to you (to know more details),…
B- The Indirect Method
This special method will:
- Prevents you from going after the customer,
- And instead, make him come to you.
Another special advantage of this way: it helps you to build:
- Build a long-term strategy,
- Build an audience and followers,
- Grab organic traffic for the future: that avoid you do the work every time you launch a new product,
- Build a brand that will help you to scale your business and customers’ future empire.
Tips for dropship indirectly
- Think out of the box,
- Make your messages informational, not commercial,
- Make content on how to solve the problems your product solves,
- Make multiple kinds of content: photos, texts, videos,…
- Make How-To content,
- Share, react,
- Analyze, react, and edit periodically your blueprint/strategy.
- Don’t sell, help instead,
- Make content fresh,
- Make content from different perspectives,
- For the How-To content, it’s very simple to get this kind of content (follow the steps below)
Ways to make appealing how-to content
- You may get inspiration and generate content by looking for video tutorials and blog pieces that demonstrate how to use your product and how it solves problems.
- You may quickly create video capsules by summarizing the content of other existing videos on the internet.
- Make short written checklists (people love this): by resuming others’ blog and vlog posts.
2. Facebook Marketplace (#1 Secret Formula)
Facebook Marketplace is my greatest, fastest, and most secret strategy for getting free customers.
Facebook Marketplace is a tool that both new and experienced dropshipping marketers can and should use. Why?
- Because of the huge traffic flows there,
- Facebook Marketplace visitors are the same people on the Facebook website or app: because it’s a part of a category of the website/app,
- The type of clientele circulating there are interested in buying items,
- Customers there are warmed and aware of buying and have the ability to buy,
- Facebook has a perfect targeting structure: it targets the best products for the best customers.
- Facebook Marketplace works locally: so you can target your local area or even other areas.
- Facebook Marketplace works without a specific or needed store,
- Facebook Marketplace works with negotiation: you submit your items, people say them, and contact you directly in Facebook Messenger as clients. They could demand to negotiate prices, so get ready for that.
The 11 Steps to Dropship on Facebook Marketplace
- Go to the Facebook app/website,
- Go to the Marketplace side (category),
- Click “Sell”
- Choose the type of your product (item, job,…)
- Write a Title of your product,
- Choose clear photos,
- Choose your area,
- Choose the category of the product,
- Tip the price of your item,
- Write features and details in the description block,
- Click “Submit” and wait for messages (as soon as possible on the same day)
Tricks to Dropship on Facebook Marketplace
A- What to do if you are not contacted within the following 24 or 48 hours?
- Relist the product using other photos,
P.S. Facebook robots detect easily the duplicated photos, so try to change or resize them with a new nomination, - Change the right category of the product,
- Relist the item in a new area region.
B- What should you do if you are approached by a large number of customers?
- Chat with them,
- Make them more comfortable and confident,
- Always ask them open questions to succeed in the buying decision,
- Give them discounts if they ask you,
- Charge them low shipping fees,
- Give them the shipping time information exactly,
- Give them more and more pieces of information and especially more real photos (you can take them from your supplier item page or from their photo reviews, also ask past customers to give you photos)
- Ask them for confirming the order: by calling you, or contacting you through WhatsApp,
- Ask them the shipping necessary pieces of information: Name, exact address, phone number,…
C- What should you do if you want to scale your dropshipping business on Facebook Marketplace?
To scale your dropshipping on Facebook Marketplace, try to perform the following 4 steps:
- List progressively more variations and photos of your product.
- List new items in other categories.
- Test new areas, new categories, and new products.
- Promote your listing: Facebook allows you to promote easily and launch ads to reach new and more targeted people, just click the boost button.
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Thanks for reading!