When you ask how to sell on Facebook Marketplace, it means that you have a problem with selling products, finding customers, and scaling your business.
In my experience with digital marketing since 2012, I can tell you’ve selected the proper platform (Facebook).
Facebook Marketplace is considered as the future eBay, because people there, have a buying intention.
So, you don’t have to do marketing or grab traffic, which means, you don’t have to do a lot of work before the buying process.
But, you should keep in mind that you have to do some little work after your potential customer comes.
The Popular Selling Process
In the e-commerce world, there is a known work process with 5 big steps:
- Publishing items you’re selling in the store,
- Grabbing targeted attention and traffic,
- Getting orders and receiving money from customers,
- Shipping orders,
- Keeping communication with the customer until receiving his item (optional).
The Facebook Marketplace Selling Process
But in Facebook Marketplace, there are a few differences in the selling process how do you sell stuff on Facebook?
- Publishing items you’re selling,
- Waiting for contacts, conversations, and questions from potential customers about details of the product, payment, and shipping,
- Negotiating and confirming orders,
- Getting payment (if you deliver after payment, you don’t have to do this step now if you’re working through cash/payment on delivery)
- Shipping items,
- Keeping communication with customers until receiving their order. (Required)
The 2×2 Options To Know Before Selling on Facebook Marketplace
A- the 2 Payment Options to Sell:
- Getting paid at the same time you conclude orders: Electronically/remotely through payment gateways like PayPal or money transfer,…
- Getting paid after/on delivery: Via a delivery/shipping service provider.
So, you have to choose an option, because each one has its strategy and way of dealing with customers.
B- the 2 Shipping Options to Sell:
- You take the shipping responsibility: In this case, you have to contract with a shipping service provider.
- Or you welcome customers where you store the products: This way is perfect if you decide to work locally in your area.
Before getting into the sales in the Marketplace of Facebook, you have to prepare your Business Model and take these options above into consideration.
So let’s jump to the main question (resolved)
How Do I Sell on Facebook Marketplace (Step-By-Step)?
Here are my simple “11×8 Steps“ how I sell and how do I post on the Facebook marketplace:
- Choose your product,
- Download clear and attractive images,
- Prepare your title and description (features and other details for the product),
- Enter to Facebook website or app,
- Click the Marketplace icon in the menu,
- Choose “Sell”
- Choose the type of your listing: items, vehicles, housing for rent, or jobs,
- Fill the fields you have: Photos, title, category, price, location, description of the product,
- Click “Next”,
- Choose where you want to list: Is it just to the marketplace side? or you want to list also in some Facebook groups you already joined,
- Click “Publish”.
What to Do After Publishing the Product You Want to Sell on Facebook Marketplace (Step-By-Step):
After knowing how do you post on the Facebook marketplace and publish the items you have to stay focused on the rest of the “11×8 Steps“ strategy:
- When the item is published, wait some hours to get feedback from customers in the area you have located your product.
- Respond to questions asked (Facebook Marketplace based on negotiation and conversations on the chat section _Messenger_)
- Qualify and Confirm orders,
- Get paid (if you’re following the 1st Payment Option)
- Ship your product or wait for the arrival of the customer to get his product (if you don’t offer Shipping)
- Get paid (if you’re following the 2nd Payment Option)
- Confirm and close the order if the customer has received the item,
- React if there is any problem.
10 Tips & Tricks to Sell Faster, More, and Scale Your Business in The Facebook Marketplace:
Here are some of my tips and tricks in the Facebook Marketplace’s daily selling: what to do, what’s to avoid, and how to scale the marketplace selling business from Facebook:
- Choose real and clear photos to get trust from clients: Because buyers in Facebook Marketplace have a local and tangible buying culture,
- List more than one version of the same product in many targeted categories,
- Don’t upload photos that you have already uploaded in an active listing, because your listing will be stopped by Facebook. Instead, resize and rename the same photos and re-upload them as a new listing.
(P.S. you aren’t obligated to change writings: like titles, descriptions, or others). - If you have some budget, choose to promote your listing (it’s easy, just click “Boost Listing” in the listing menu and target who you want to reach).
- Recontact people who didn’t complete the buying decision in the previous conversations, to notify them if they still want the product, and offer them a discount,
- Negotiate with customers and let them be happy by getting discounts,
- If you don’t have a good feedback with your listings after 2 days or more, try to renew the listing by clicking on “Renew Listing”, or delete it and re-list it,
- Reach more customers by sharing by one click in the Facebook groups you’re joining: Click the menu of a listing and click to “List in more Places” then click “List” in the suitable groups,
- Download the Facebook Messenger app to ease your conversations: because the customers can reach you only by chatting. Don’t worry, Facebook has organized a section in the Messenger app special for Marketplace, so you won’t confuse personal with work,
- If your stock is over, click the “Mark as Sold” button to stop the listing.
Have you already posted any products on the Facebook marketplace? If yes, what is the main problem you have faced? If not, would you do that soon or not?