In today’s digital age, creating high-quality content is crucial to stand out from the competition and engage your audience. However, with so much content being published every day, it can be challenging to make your articles stand out.
In this post, we’ll share 15 content tricks that can help make your articles more impressive and increase engagement.
1. Use Statistics to Back Up Your Claims
Statistics and data-driven research can add credibility and support to your arguments. To find relevant statistics, research reputable websites such as Pew Research Center, Statista, or Google Scholar.
- For example, if you’re writing an article about the benefits of content marketing, you could use statistics to show that companies that prioritize content marketing see 6 times higher conversion rates than those that don’t.
Here is a statistic sentence example: “Studies show that businesses that blog generate 67% more leads than those that don’t.”
Here is an other statistic tweet example:
Actionable tip: Find statistics that support your arguments and use them to add credibility to your content.
2. Tell a Story to Engage Your Readers
Using personal experiences or real-life scenarios to illustrate your points can make your articles more relatable and engaging.
By sharing a story, you can create an emotional connection with your readers and make your content more memorable.
To tell a compelling story, use the “hero’s journey” structure, which includes stages such as the call to adventure, the mentor, the trials, and the victory.
- For example, if you’re writing an article about overcoming challenges as an entrepreneur, you could tell a story about a time when you faced a difficult obstacle and how you overcame it.
Actionable tip: Use the hero’s journey structure to tell a compelling story that your readers can identify with.
3. Use Quotes from Experts to Add Value
Using quotes from industry experts can add value and insight to your content. To find relevant quotes, read blogs, books, or watch videos of thought leaders in your field.
You can also use Twitter to find quotes from influencers by searching for hashtags related to your topic.
- For example, if you’re writing an article about the importance of networking in business, you could use a quote from Richard Branson that says, “Succeeding in business is all about making connections.” or use a tweet quote like the one below:
Actionable tip: Use quotes from industry experts to add value and insight to your content.
4. Provide Examples to Illustrate Your Points
Providing real-life examples can help illustrate your points and make your content more relatable.
To find examples, research case studies, success stories, or customer testimonials related to your topic.
You can also use your own experiences or those of people you know.
- For example, if you’re writing an article about the benefits of email marketing, you could use examples of successful email campaigns from companies such as Dropbox, Airbnb, or Amazon.
Actionable tip: Use real-life examples to illustrate your points and make your content more relatable.
5. Include Visuals to Make Your Article More Engaging
Using visuals such as graphics, infographics, or charts can help make your content more visually appealing, engaging, and easier to understand.
To create professional-looking visuals, use free tools such as Canva or Piktochart. You can also use royalty-free images from websites such as Unsplash, Pexels, or Pixabay.
- For example, if you’re writing an article about the benefits of meditation, you could use images of people meditating, charts showing the effects of meditation on the brain, or infographics explaining different types of meditation.
- Example: “Check out this video tutorial on how to create stunning social media graphics.”
Actionable tip: Use visuals such as graphics, infographics, or charts to support and make your content more engaging and easier to understand.
6. Offer a Unique Perspective to Stand Out
Providing a unique perspective on your topic can help you stand out from the competition.
To provide a fresh perspective, use your own experiences, insights, or research. You can also use your own data or surveys to support your arguments.
- For example, if you’re writing an article about the future of artificial intelligence, you could provide a unique perspective by discussing ethical issues related to AI, such as bias, privacy, or job displacement.
Actionable tip: Provide a unique perspective on your topic and use your own experiences, insights, or research to support your arguments.
7. Provide Actionable Tips for Your Readers
Your audience is looking for valuable information that they can use in their lives or businesses.
Providing actionable tips is a great way to add value to your article and keep your readers engaged.
- For example, if you’re writing an article about digital marketing, you could provide tips on how to improve website traffic, how to create engaging social media content, or how to optimize your email campaigns.
Actionable tip: Provide at least one actionable tip in each of your articles to add value to your readers.
8. Format Your Article for Easy Reading
Formatting your article for easy reading can make it more engaging and accessible to your audience.
To format your article, use headings, bullet points, and short paragraphs. You can also use bold or italicized text to highlight important points.
- For example, if you’re writing an article about the benefits of remote work, you could use headings such as “Improved Work-Life Balance” or “Increased Productivity” to break up your content and make it easier to read.
Actionable tip: Format your article for easy reading by using headings, bullet points, short paragraphs, and bold or italicized text.
Infographic: How to effectively format your blog posts and boost engagement from Semrush
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9. Use analogies or metaphors to explain complex concepts
Comparing a complex concept to something more relatable can make it easier for your audience to understand.
- Example: “Writing a novel is like building a house. You need a solid foundation (plot), sturdy structure (characters), and decorative finishes (prose) to make it a home run.”
Actionable tip: Look for comparisons that are relevant to your topic and audience, and use them to explain difficult concepts.
10. Conduct interviews with experts in your industry
Interviews are a great way to add credibility to your content and provide valuable insights to your audience.
- Example: “I interviewed John Smith, a marketing expert with over 20 years of experience, to get his thoughts on the latest digital marketing trends.”
Actionable tip: Reach out to experts in your industry and ask for their opinions on relevant topics. You can conduct interviews in person, over the phone, or via email.
11. Use humor to make your content more relatable
Humor can make your content more engaging and memorable.
- Example: “Why did the SEO expert cross the road? To get to the first page of Google.”
Actionable tip: Look for opportunities to inject humor into your content, but keep it appropriate for your audience and topic.
12. Write attention-grabbing headlines and intros
Your headline and intro are the first things your audience sees, so they need to be compelling enough to grab their attention.
- Example: “The Ultimate Guide to Boosting Your Website Traffic – Guaranteed Results!”
Actionable tip: Use power words, numbers, and questions in your headlines and intros to pique your readers’ curiosity.
13. Use social proof to establish credibility
Social proof, such as customer reviews and testimonials, can make your content more credible and trustworthy.
- Example: “Here’s what our satisfied customers have to say about our product…”
Actionable tip: Collect and feature customer reviews and testimonials on your website and in your content.
14. Provide a step-by-step guide or tutorial
Providing a step-by-step guide or tutorial can make your content more valuable and actionable for your audience.
- Example: “Here’s a step-by-step guide on how to launch a successful email marketing campaign.”
Actionable tip: Break down complex tasks into easy-to-follow steps and provide clear instructions.
15. Write for your audience and use a conversational tone
Writing for your audience and using a conversational tone can make your content more relatable and engaging.
- Example: “Hey, small business owners! Are you struggling to get more website traffic? Check out these simple but effective tips for boosting your SEO and driving more traffic to your site.”
Actionable tip: Use clear and direct language in your headlines and intros to grab your reader’s attention and clearly convey the benefits of your content.
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Final Thoughts
Incorporating these content tricks into your articles can help make them more impressive and engaging for your readers.
By using statistics, storytelling, quotes, examples, visuals, unique perspectives, and actionable tips, you can create high-quality content that stands out from the rest.
Remember, creating great content takes time and effort, but the rewards are worth it.
By providing valuable content that engages your audience, you can build a loyal following and establish yourself as an authority in your industry.