Did you know that over 90% of content on the internet gets zero traffic from Google? That’s right, despite investing countless hours and resources into creating content, most websites fail to rank on search engines.
But what if I told you there’s a simple and free tool that can help you identify gaps in your content strategy and boost your search engine rankings?
It’s called Content Gap Analyzer, and here, I’ll reveal to you the best free online tools to help you get ahead of the competition.
What’s Content Gap Analysis
Content gap analysis is a useful process for evaluating the content on a specific topic.
It helps identify any gaps or missed opportunities for improvement.
To do this, you compare the current content’s performance to its potential, identifying areas where new content could fill gaps.
The main objective of content gap analysis is to discover new topics that your target audience is searching for but are not currently on your website.
This way, you can create new content around those topics to attract more traffic and improve search engine rankings.
Difference Between Content vs. Keyword vs. Competitor Gap Analysis
Keyword gap analysis, competitor gap analysis, and content gap analysis are three different processes that can be used to improve your website’s SEO strategy.
Keyword gap analysis compares your existing keyword strategy to your competitors’ to identify areas of opportunities to improve your overall search visibility.
Competitor gap analysis is an SEO strategy that aims to identify gaps in keywords that competitors are ranking for, which you are not.
Content gap analysis evaluates existing content on a topic and identifies gaps or missed opportunities that could be improved upon.
It involves comparing the current content performance with the potential performance to identify areas where new content can be created to fill the gaps.
While all three types of gap analyses involve studying competitors’ content, they focus on different aspects of SEO strategy and serve different purposes.
Keyword & Competitor Gap Analysis Can Be Included in Content Gap Analysis
- Content gap analysis evaluates existing content on a topic and identifies gaps or missed opportunities that could be improved upon.
- Competitor gap analysis aims to identify gaps in keywords that competitors are ranking for, which you are not.
- Keyword gap analysis compares your existing keyword strategy to your competitors’ to identify areas of opportunities to improve your overall search visibility.
Therefore, competitor gap and keyword gap analyses can be included in content gap analysis as complementary processes that help identify missed opportunities in your SEO strategy.
By combining these three types of analyses, you can create a more comprehensive SEO strategy that targets the right keywords and fills the gaps in your content compared to competitors.
Top AI Content Gap Analysis Tools Online
1. MarketMuse Content Gap Analyzer
MarketMuse is a content intelligence platform that helps users analyze their website’s content.
The platform offers content gap analysis features, which allow users to track their site’s content inventory and map topics to their respective pages.
This makes it easier to understand which topics specific pages cover and identify any gaps in content.
One of the key benefits of MarketMuse is its ability to quickly conduct site-level content gap analysis using the Topic Inventory and the Content gaps view template.
By analyzing this data, users can generate new content ideas that strengthen their website’s coverage.
MarketMuse also provides examples of content gap analysis and how it can be used to improve website content.
This helps users identify areas where their site’s content could be improved and find opportunities to create new content.
- Overall, MarketMuse is a valuable tool for anyone looking to optimize their website’s content strategy.
2. Frase Content & Topic Gaps Analyzer
Frase.io is an AI-powered content optimization tool that provides a content gap analysis to help identify missed opportunities in SEO strategies.
It leverages artificial intelligence to quickly identify target keywords, analyze existing content for gaps, and optimize monthly search.
It offers features such as content briefs, topic gap analysis, and AI-generated content.
The Frase Topic Score is central to content optimization as it compares the words and phrases used in top pages to determine what content is missing from a web page.
Additionally, the Frase SEO add-on can be valuable for freelancers or smaller businesses as it allows them to remove the need for other SEO tools.
Comparing MarketMuse and Frase: Analyzing Content Gap Differences
MarketMuse and Frase are both AI-powered content optimization tools that offer content gap analysis features.
However, there are some differences between the two platforms in terms of their approach to content gap analysis.
MarketMuse analyzes hundreds of thousands of pages to identify gaps in your content compared to competitors.
On the other hand, Frase analyzes only the top 20 results for a given topic.
Additionally, Frase offers better workflow features for content creation and collaboration compared to MarketMuse.
Therefore, while both platforms offer similar features, MarketMuse may be more suitable for larger websites with a lot of existing content, while Frase may be more suitable for smaller websites or teams looking for better workflow features.
Pricing
MarketMuse Product pricing summary:
- Free: Limited page-level insights, 1 user, 5 queries/month. Best for low content volume.
- Standard: $149/month or $1,500/year. Full page-level insights, 1 user, 100 queries/month. Best for regular content publishing.
- Team: $399/month or $3,900/year. Full page-level insights, 3 users, unlimited queries & briefs. Best for agencies and teams.
- Premium: Custom pricing, annual agreements. Page & site-level insights, inventory & topic tracking, personalized metrics. Best for large teams. Contact for details.
Frase plans include:
- 5-day trial for $1, cancel anytime.
- Solo: $14.99/mo or $12.66/mo annually. 1 user, 4 articles/month, 4,000 AI words/month.
- Basic: $44.99/mo or $38.25/mo annually. 1 user, 30 articles/month, 4,000 AI words/month.
- Team: $114.99/mo or $97.75/mo annually. 3 user seats ($25/mo per extra seat), unlimited articles, 4,000 AI words/month.
- Pro add-on: $35/mo for unlimited AI-generated words and premium features.
Comparing MarketMuse vs Frase
Here’s a concise table comparing MarketMuse and Frase pricing:
| Feature | MarketMuse | Frase |
|---|---|---|
| Starting Price | Free to $399/mo | $14.99/mo to $114.99/mo |
| Free Trial | Yes, 7 days (limited features) | Yes, 5 days (unlimited features) |
| Content Insights | Limited to full page-level | Full page-level and 4,000 AI words/month |
| User Seats | Up to 3 (Team Plan) | Up to 3 (Team Plan) |
| Additional Features | Inventory & topic tracking, metrics | Pro add-on for unlimited AI-generated words and premium features |
| Best for | Regular content publishing, teams | Low content volume, individuals, and teams |