On-Page SEO: 7 ways to outrank your competitors!

Discover the top 7 on-page SEO strategies to elevate your website above competitors. Master effective techniques for superior search rankings.

When it comes to outranking your competitors in the search engine results page (SERP) through on-page SEO copy, there are several steps you can take.

Here’s a step-by-step technical guide to help you achieve this goal:

1) Competitors Keyword Research

Semrush Competitors Keyword Research

2) Title Tag

  • Your title tag should accurately describe the content on your page and include your target keyword.
  • Keep it under 55 characters to avoid truncation in the SERP.
Title Tag snippet screenshot

3) Headings

Use header tags (H1, H2, H3) to structure your content and make it easier for search engines to understand.

Include your target keyword in at least one header tag.

Headings in text editor screenshot

4) Meta Description

Your meta description should be a short and compelling summary of your content, including your target keyword.

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Keep it under 155 characters.

Meta Description snippet screenshot

5) Internal/external links

Include internal links to related content on your site and external links to high-quality sources.

This helps search engines understand the context of your content.

Internal links infographic

6) File Names

Use descriptive file names and alt tags for your images, including your target keyword where appropriate.

File Names infographic: alt text reveals important content to google

7) Speed

Use a fast hosting provider and optimize your images and code to ensure your pages load quickly.

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This is a ranking factor in Google’s algorithm.

Speed infographic - Search signals for page experience

Conclusion

By following these steps, you can improve your on-page SEO and outrank your competitors in the SERP.

See also:  3 SEO tips to boost your natural referencing

Remember to focus on creating high-quality, relevant content that provides extra-value to your audience and cover the right user search intent.


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