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Creating high-quality content is no longer enough in today’s content marketing.
Since over 97% of marketers are using content marketing and millions of pieces of content are being produced every day, it might be difficult to stand out and generate results with your content.
However, that’s not necessarily the case.
To survive and grow in the face of such rivals and to enhance the functionality and performance of your content marketing team, you need to construct a strong technology stack that allows you to scale without incurring undue strain.
This article will discuss methods for expanding the reach of your content marketing campaigns, as well as tools that can boost your efforts’ effectiveness.
So, without any further ado let’s get started!
3 Methods to Scale your Content Marketing Strives
Let’s take a step back from the technology stack and examine the specifics of how you may improve the results of your content marketing on a larger scale.
1. Create a top-notch content creation crew
In excess of 21% of businesses, no individual or group is responsible for content marketing, making it impossible to achieve success.
Therefore, your top objective should be to construct a well-rounded content marketing team with clearly defined roles, since this is the group that will drive your efforts forward and brings you closer to your wider business goals, such as increasing revenue and expanding your client base.
Each member of the team will be responsible for a certain task and bring a unique set of abilities to the table.
2. Build a system to coordinate the circulation of content and the efforts of a team
When you have assembled a team, it’s time to define the content workflow and streamline processes so everyone can work together effectively.
A content marketing workflow is a description of the steps you need to take to put your content marketing plan into action and ensure that they follow a logical order.
Without this, it will be impossible to determine who to report to, what to do next, or how progress will be gauged.
All the time and money spent on content marketing will be for naught if this happens. To avoid this, it is essential to establish a pipeline that directs tasks from the writer to the managing editor to the SEO analyst, and so on.
ClickUp and other similar programs can be used to develop Standard Operating Procedures (SOPs) that detail each process.
3. Set up a structure for writing and Search Engine Optimization
Your workflow defines how and by whom content will be distributed and managed within the content marketing team. However, the ‘how’ must also be specified.
The process of coming up with and vetting ideas for content, as well as the parameters for producing content that is both well-written and search engine friendly, must be spelled out.
It’s important that content comes from an authoritative source in order to stand out from the sea of generic material already on the web.
Though the ideal steps in this process are:
1. Planning:
Your content marketing efforts may amount to little more than random posting in the hopes that something will stick without a content plan. You need a plan if you want to make progress and create content purposefully in line with your marketing objectives.
This plan must address three key concerns:
- Justification: The information serves a specific purpose, like raising awareness, and this reason alone justifies its creation.
- What: Blog posts, eBooks, and other forms of content you plan to produce that will best support your claim that you need to do this because of X.
- Where: The platforms on which you intend to disseminate this information in order to reach your intended audience.
2. Directions
Without a thorough brief in place, it is impossible to develop content that yields substantial results.
So, at this point, you’ll want to put together a comprehensive brief for the writer that outlines everything from the topic and language and tone to be utilized to the exact target audience, funnel stage, call to action, linking, and SEO rules.
If you’re having trouble getting your authors to produce great material, you can use the content brief template provided by SEMRush as a starting point.
3. Outlining
After receiving a directive, writers will craft an outline, which is a basic framework of the piece that provides enough information to grasp the topic at hand but not enough to stand on its own as a complete article or blog post.
The writer and the strategist can both be on the same page and make progress if they communicate well throughout the outline phase.
If the content creator isn’t taking these notes into account when writing, the strategist, SEO analyst, or even an internal subject matter expert, can step in and make ideas.
As a bonus, this will decrease the need for last-minute revisions, allowing you to get the final product out to readers faster.
4. Writing
At this stage, the writer really digs into the topic to address the pain points of the target audience, incorporate suggestions from the internal content marketing team, interview external subject matter experts, and ultimately create a fantastic piece of content that helps to build thought leadership.
5. Content optimization
Once you are done with content writing the next thing that you must do is its optimization. It is very crucial because there are chances that you may avoid forgetting essential steps like linking, providing alt text or a meta description, and so on by using a publishing SEO checklist.
6. Proofreading
Last but not least, proofreading is another very important and helpful thing to scale your content marketing.
Because you can’t hit “publish” on a piece of material until you’ve double-checked it for typos, grammatical errors, and poor flow.
So, in this stage, you’ll be revising the text mercilessly to make it authoritative, authoritative, skimmable, and short.
Now that we have discussed the methods that can be really effective to scale your content marketing efforts, we can move toward the tools.
So, stick to reading!
5 Most Recommended Tools to Scale your Content Marketing Efforts
1. Paraphraser by Paraphraser.io
First, we have a paraphrasing tool by Paraphraser.io due to its prominence on our list, it comes as no surprise that Paraphraser.io is a free service.
Article Rewriting, Citation Generation, Grammar Checking, Plagiarism Checking, and Summarizing are just a few of the other useful capabilities that set this apart from other paraphrasing tools on the web.
In addition to its free availability, Paraphraser.io also features three distinct paraphrasing modes:
- Fluency
- Standard
- Creative
The ‘Fluency’ setting prioritizes the text’s natural flow when paraphrasing and the ‘Creative’ setting prioritize the usage of sophisticated language.
Finally, the ‘Standard’ setting employs typical methods for paraphrasing the source material. We suggest utilizing the ‘Standard’ setting if you’re considering this tool.
What makes Paraphraser.io the recommended tool to scale your content marketing?
- This tool’s full suite of functionality is available at no cost. Therefore, this is the best option if cost is a concern.
- You can use either plain text or a text/word document saved on your computer. Since content can be uploaded straight from local storage, you won’t have to manually enter lengthy raw texts.
- There are 12 language options available for use with Paraphraser.io.
- To put paraphrase.io’s services at your fingertips on the go, simply install the free Paraphraser app from the Google Play Store on your Android or iOS device.
- The website features a Blog where you may learn how to maximize your use of its features.
2. Paraphrase tool by Rephrase Info
The Rephrase Info tool is another intriguing option, it is a paraphrase tool that employs natural language processing and artificial intelligence to change the meaning of words without altering the sentence structure.
As it employs the same three paraphrasing options as Paraphraser.io, Rephrase.info is quite similar to that tool.
When we compared the output of this tool to that of Paraphraser.io, however, we found significant differences.
Therefore, after having our content paraphrased by Rephrase.info, we found that we needed to make numerous adjustments.
The fact that it has these limitations does not make it an utterly useless tool, either.
What makes Rephrase.info the recommended tool to scale your content marketing?
- Rephrase.info values its users’ privacy and takes precautions to protect any data they may upload.
- This tool has a special function that sets it apart from the others we have mentioned, and it’s called the “Diff Checker.” The ‘Diff Checker’ compares two files to see what changes have been made. Therefore, it will be of great use.
- The blog at Rephrase.info helps visitors, especially newcomers, learn how to use the site effectively.
- By installing the Rephrase app from the Google Play Store, you can access the features of Rephrase.info on your mobile device.
- Everything in this tool is totally free to use.
3. Paraphrasing tool by Duplichecker.com
Another on the list is a paraphrasing tool by Duplichecker, this article spinner or paraphrase tool takes existing information and rephrases it, saving the user the time, effort, and research that would be required to do so manually.
Duplichecker is a free, fast, and effective paraphrase tool that can help you save time and effort.
You can use a grammar and plagiarism checker to guarantee that your rewritten marketing content is error-free and fits your standards before sharing it with the world.
The tool employs cutting-edge AI and servers to handle content in bulk all at once. In addition to correcting your grammar and spelling, its extensive thesaurus can help you find just the right word to express yourself.
What makes Duplichecker’s paraphrasing tool the recommended tool to scale your content marketing?
- It supports the multi-lingual feature to help marketers with all their content marketing work so that they can create content in almost every language.
- It allows users to run 2000 words in a single go which is great because even if the content is lengthy you can paraphrase it all at once.
- You can rewrite and check for your content uniqueness without switching tabs as the Duplichecker also offers a ‘Plagiarism Checker.’
4. Paraphrasing tool by Check-plagiarism
Another interesting paraphrasing tool we have on our list is by Check-Plagiarism, it is an efficient paraphrase tool with a straightforward interface.
This handy tool can rewrite any text you feed it with minimal effort on your part.
Inputting the source text into this tool will get you started, the tool will then generate the most appropriate rewritten version of the text without altering the meaning.
It uses a database of synonyms to rewrite text such that it is completely original and free of plagiarism.
This tool is available to everyone, whether they are a marketer, student, webmaster, employee, or independent contractor.
The free software uses sophisticated algorithms and strategies for rewriting text in order to produce completely new material by replacing words and rearranging sentences.
What makes Check-plagiarism’s paraphrasing tool the recommended tool to scale your content marketing?
- It allows users to upload any type of file (text, PDF, or.doc/.docx) and receive rewritten content in seconds.
- The tool is also SEO-friendly, so you can feel free to copy and paste from the web without worrying about breaking the structure of your keywords.
- There are some other features that you will find with this paraphrasing tool including, ‘Text Summarizer,’ ‘Grammar Checker,’ and ‘Citation Generator.’
- There is also a character and word count checker for your convenience.
5. Spin Rewriter
Spin Rewriter rounds off our list of the ‘5 Most Recommended Tool to Scale your Content Marketing.’ This online paraphrase tool is for giving your work a distinctive voice.
This tool does what it says it utilizes AI to rewrite and repurpose existing material so that it better suits your needs. As a shareware tool, it allows users to try it out for free for five days.
The ENL Semantic Spinning algorithm used by this tool makes it one of the most sophisticated of its kind for rephrasing existing text.
This algorithm takes the text and generates whole new text out of it at the word, sentence, and paragraph levels while preserving the original meaning.
Alternative wording and grammatical constructions are inserted where necessary.
According to the website, the tool can make information more understandable by highlighting the significance of key phrases.
What makes Spin Rewriter the recommended tool to scale your content marketing?
- There is a 30-day refund policy available from the company. Spin Rewriter offers a money-back guarantee for any reason.
- The website has tutorials that show new users how to use the tool properly which is great if you just started content marketing.
- Spin Rewriter does more than just rewrite the text, it also lets you easily add stock images to your work with a single mouse click.
- Spin Rewriter, allows you to see the difference between the spun and the original text. Therefore, consumers will have a simpler time distinguishing the many features and evaluating the overall effectiveness of the product.
Final Verdict
While it’s undeniable that content marketing may help you develop your business and establish your brand as an industry authority, it’s also true that many companies have trouble growing their content marketing efforts due to the intense competition in the industry.
Because of this, we have developed a list of 5 tools that can help you expand your content marketing without sacrificing quality.
These tools will help you produce content, disseminate that content, track its effectiveness, and interact with customers to boost your business to new heights.
Also, we have discussed a few methods that are very important to scale your content marketing make sure you check each one of them.