As an SEO expert, I understand the importance of using effective keywords to increase website traffic and improve search engine rankings. One way to do this is by targeting low competition keywords that are still highly relevant to your content.
In this post, I will share with you a list of 120+ low competition keywords examples that can help you optimize your website and drive more organic traffic to your pages.
Also you will find the best ways to find custom keywords that are relevant to your business by using the most effective methods mentioned lastly in the post.
What a Low-Competition Keyword Means
A low competition keyword is a term or phrase used in search engine optimization (SEO) that has relatively few websites competing for ranking in search engine results pages (SERPs).
These keywords typically have lower search volumes but can be easier to rank for, making them appealing for websites trying to gain visibility in a niche market or for specific topics with less online content.
They are often targeted by businesses and content creators to drive more focused, albeit smaller, traffic to their sites more easily than with highly competitive keywords.
Lowest Competition Keyword Categories
Here are some low competition keywords list categories that you can target:
- Long-tail keywords – These are longer phrases that are more specific and have less competition than shorter, more generic keywords. For example, instead of targeting “car insurance,” you could target “affordable car insurance for new drivers.”
- Local keywords – If you have a business that caters to a specific geographic area, you can target keywords that include the name of the city, state or region you serve. For example, “best pizza delivery in Brooklyn.”
- Niche keywords – Focus on a specific niche or industry and target keywords that are relevant to that niche. For example, if you sell pet supplies, you can target keywords such as “organic dog food” or “cat toys.”
- Questions – Target keywords that are in the form of questions that people may be searching for answers to. For example, “how to train a puppy” or “what is the best way to lose weight?”
- Product or service modifiers – Use words that modify the product or service you offer. For example, “affordable,” “high-quality,” “luxury,” “eco-friendly,” etc.
- Brand names – If you offer products or services from a specific brand, include that brand name in your keywords. For example, “Nike running shoes” or “Apple iPhone cases.”
Remember that low competition keywords are not always the most popular or highly searched for, but they can still bring valuable traffic to your website.
Low Competition Keyword Examples
Here are 125 low competition keyword examples for the most mentioned categories:
1. Long-tail keywords:
- Best eco-friendly sunscreen for sensitive skin
- Cheap car insurance for young drivers under 25
- How to get rid of mold in bathroom naturally
- Best laptop for graphic design under $500
- High protein vegan breakfast ideas
- Top-rated dog grooming services near me
- How to start a vegetable garden in a small backyard
- Best budget-friendly hair straighteners for curly hair
- Organic coffee brands without pesticides
- How to get rid of fruit flies in the kitchen naturally
- Best budget-friendly home theater systems
- Online piano lessons for beginners
- How to make homemade laundry detergent without borax
- Best budget-friendly road bikes for beginners
- Affordable dental braces for adults
- How to start an online store with no money
- Best non-toxic paint for interior walls
- How to train a dog to come when called
- Best budget-friendly smart locks for home security
- Online courses for learning a new language for free
- How to get rid of acne scars naturally
- Best budget-friendly DSLR cameras for beginners
- How to save money on grocery bills
- Best budget-friendly running shoes for women with flat feet
- Online art classes for beginners
2. Local keywords:
- Best pizza delivery in [city]
- Affordable car repair services in [city]
- Cheap apartments for rent in [neighborhood]
- Top-rated sushi restaurants in [city]
- Local hiking trails for beginners in [state]
- Best boutique hotels in [city]
- Organic farmers’ markets in [county]
- Best hair salons in [city]
- Cheap gym memberships in [city]
- Best dog parks in [city]
- Affordable personal trainers in [city]
- Top-rated bike shops in [city]
- Best seafood restaurants in [neighborhood]
- Cheap car rentals in [city]
- Local farmers’ markets in [city]
- Best hair removal services in [city]
- Affordable yoga classes in [neighborhood]
- Best thrift stores in [city]
- Top-rated bookstores in [city]
- Cheap vet clinics in [city]
- Best coffee shops in [neighborhood]
- Local craft breweries in [city]
- Affordable dance classes in [neighborhood]
- Best burger joints in [city]
- Top-rated flower shops in [city]
3. Niche keywords:
- How to start a hydroponic garden at home
- Best organic dog food for small breeds
- How to make your own vegan protein bars
- Best eco-friendly toys for toddlers
- Affordable yoga retreats in [region]
- Top-rated hiking backpacks for women
- Best cruelty-free makeup brands for sensitive skin
- How to make homemade natural dog shampoo
- Affordable swimwear for plus-size women
- Best reusable menstrual cups for heavy flow
- How to train for a half marathon in 12 weeks
- Best natural hair care products for black hair
- Affordable dancewear for kids
- Top-rated meditation apps for beginners
- Best vegan cheese alternatives for lactose intolerance
- How to make your own natural lip balm
- Best camping gear for families with kids
- Affordable organic cotton baby clothes
- Top-rated electric bikes for commuting
- How to start a backyard chicken coop for eggs
- Best vegan protein sources for muscle building
- Best essential oils for anxiety and stress relief
- How to make your own natural insect repellent
- Affordable prenatal yoga classes for expectant mothers
- Top-rated water filtration systems for home use
4. Product keywords:
- Best electric toothbrush for sensitive teeth
- Cheap gaming laptops under $500
- Top-rated noise-cancelling headphones for travel
- Best air purifiers for allergies and asthma
- Affordable smartwatches for fitness tracking
- How to choose the best mattress for back pain
- Best baby monitors with video and audio
- Cheap wireless earbuds for running
- Top-rated outdoor grills for backyard barbecues
- Best gaming chairs for PC gamers
- Affordable robotic vacuum cleaners for pet hair
- Top-rated humidifiers for dry winter air
- Best standing desks for home office
- Cheap fitness trackers under $50
- Top-rated immersion blenders for soup making
- Best portable generators for camping trips
- Affordable sewing machines for beginners
- Top-rated slow cookers for easy meal prep
- Best bread makers for homemade bread
- Cheap compact refrigerators for small spaces
- Top-rated hair dryers for curly hair
- Best dehumidifiers for damp basements
- Affordable electric fireplaces for cozy home ambiance
- Top-rated espresso machines for coffee lovers
- Best air fryers for healthy cooking
5. Brand keywords:
- Nike running shoes for women
- Apple iPhones for sale
- Samsung 4K TVs for gaming
- Adidas workout clothes for men
- Bose noise-cancelling headphones for music
- Dell laptops for students
- Levi’s jeans for men
- Sony gaming consoles for kids
- Lululemon yoga pants for women
- HP printers for home office
- Canon DSLR cameras for photography
- Puma sneakers for kids
- Acer gaming laptops for esports
- Calvin Klein underwear for women
- Vans skate shoes for men
- ASUS gaming monitors for PC gaming
- Fender guitars for beginners
- Under Armour workout shoes for men
- LG OLED TVs for movies
- New Balance running shoes for flat feet
- Ray-Ban sunglasses for men
- Razer gaming keyboards for esports
- Timberland boots for hiking
- GoPro action cameras for adventures
- Converse Chuck Taylors for casual wear
I hope these keywords are helpful for your content creation and SEO efforts!
How to Get Low-Competition Keywords for SEO Using Semrush
Semrush is a powerful tool that can help you find low competition keywords. Here are some steps to follow:
Step 1: Build Your Initial Keyword List
Start by brainstorming a list of keywords related to your niche. You can use your knowledge of your industry or use Google Search to find related keywords.
Step 2: Expand Your Keyword List
Use Semrush’s Keyword Magic Tool to expand your keyword list. Enter your initial keywords and let the tool generate a list of related keywords.
Step 3: Measure Difficulty with the Keyword Overview Report
Use the Keyword Overview Report to measure the difficulty of each keyword. This report provides an estimation of how difficult it would be to outrank the current websites and webpages ranking in the top spots on Google for a particular keyword.
Step 4: Filter Your Keyword List
Filter your keyword list by Keyword Difficulty (SEO) to find low competition keywords. Keywords with a low Keyword Difficulty score have less competition and are easier to rank for.
Step 5: Analyze Your Competitors
Use Semrush’s Organic Research tool to analyze your competitors’ keywords. Look for the keywords they are targeting and try to find the ones with low competition.
Recap
In conclusion, Semrush is a powerful tool that can help you find low competition keywords.
Start by building your initial keyword list, expand your keyword list using the Keyword Magic Tool, measure difficulty with the Keyword Overview Report, filter your keyword list by Keyword Difficulty, and analyze your competitors’ keywords using the Organic Research tool. By following these steps, you can find the best low competition keywords for your website or blog.
What Low-competition keywords are used for
Low competition keywords are primarily used for:
- SEO Strategy: They are a key part of search engine optimization strategies, particularly for new or smaller websites that might struggle to compete with larger, more established sites on highly competitive keywords.
- Niche Targeting: These keywords allow businesses or content creators to target niche audiences. They are especially useful for addressing specific interests, industries, or local areas where competition might be lower.
- Content Creation: They guide the creation of content that is more likely to rank higher in search engine results, as there’s less competition for these terms. This can lead to increased visibility and traffic for the website.
- Cost-Effective Marketing: In pay-per-click (PPC) advertising, low competition keywords can be less expensive to bid on, making them a cost-effective choice for online marketing campaigns.
- Improving Conversion Rates: By targeting more specific and less competitive keywords, websites can attract a more targeted audience, which may lead to higher engagement and conversion rates.
- Building Online Authority: Ranking well for a range of low competition keywords can help a website build authority, which can eventually aid in ranking for more competitive terms.
- Long-Tail Keyword Strategy: Many low competition keywords are long-tail (longer and more specific phrases). They are used to capture traffic from very specific search queries, often with a higher intent to purchase or engage.
Who can use these targeted terms
Low competition keywords can be used by a wide range of individuals and entities, including:
- Small and Medium-Sized Businesses (SMBs): To compete with larger companies by targeting niche markets or specific local areas where they can have a competitive edge.
- Startups: To gain initial traction and visibility in search engine results without directly competing against established players in their industry.
- Bloggers and Content Creators: To attract a targeted audience to their niche content, which may not have a vast amount of existing online competition.
- E-commerce Websites: To drive targeted traffic for specific products or categories that might not be heavily saturated in the online market.
- Local Businesses: To optimize for local search terms and attract customers in their geographic area, where competition might be lower compared to broader markets.
- SEO Professionals and Digital Marketers: To develop effective SEO strategies for their clients, especially those in niche industries or with limited online marketing budgets.
- Affiliate Marketers: To find niche topics with less competition where they can effectively promote products and earn commissions.
- Freelancers and Independent Professionals: To optimize their personal websites or portfolios to attract clients looking for specific services that are not overly saturated in the market.
- Non-Profit Organizations: To increase their online visibility and reach potential donors or volunteers for specific causes or community services.
- Educational Institutions and Online Educators: To target specific educational topics or courses that have less online presence, making it easier to attract interested students.
In essence, anyone looking to improve their online visibility, especially when operating in niche markets or with limited resources, can benefit from using low competition keywords.
How to Find Low Competition Keywords List
Finding low competition keywords is crucial for any website or blog to rank higher in search engine results. Here are some effective ways to find low competition keywords:
1. Use Keyword Research Tools
One of the best ways to find low competition keywords is to use keyword research tools. These tools help you to analyze the competition level of a keyword and its search volume. Some popular keyword research tools are Semrush, Ahrefs, and Google Keyword Planner.
2. Analyze Your Competitors
Another way to find low competition keywords is to analyze your competitors. Look for the keywords they are targeting and try to find the ones with low competition. You can use tools like Semrush or Ahrefs to analyze your competitors’ keywords.
3. Use Long-Tail Keywords
Long-tail keywords are phrases that are more specific and have a lower search volume. They are easier to rank for and can drive targeted traffic to your website. Use long-tail keywords in your content to increase your chances of ranking higher in search engine results.
4. Use Google Search
Google Search is a great tool to find low competition keywords. Start by typing a keyword related to your niche in the search bar and look for related searches at the bottom of the page. These related searches are often long-tail keywords with low competition.
5. Check Out Expert Guides
There are many expert guides available online that can help you find low competition keywords. These guides provide tips and tricks to analyze keyword competition and find the best keywords for your website. Some popular guides are from Semrush, Ahrefs, and Wordstream.
Final Lines & FAQ
In conclusion, finding low competition keywords is essential for any website or blog to rank higher in search engine results.
Use keyword research tools, analyze your competitors, use long-tail keywords, use Google Search, and check out expert guides to find the best keywords for your website.
Are keywords still important for SEO in 2023?
Yes, keywords remain a fundamental element of SEO in 2023. They help search engines understand the content and context of webpages, aiding in accurate indexing and ranking in search results.
How do you find a low competitive niche?
To find a low competitive niche, conduct market research, use keyword research tools to analyze search volumes and competition levels, monitor social media and forums for untapped topics, and analyze gaps in existing content within your areas of interest.
What is a low competitive keyword with big traffic?
A low competitive keyword with big traffic is a search term that, despite having a significant number of searches, faces relatively little competition from other websites. This rare combination often occurs in emerging trends, specific long-tail queries, or in niche sectors.